You quote a job and the client says, “Wow, that’s high!” Suddenly, you feel the pressure to justify your price — or worse, cut it. But price objections don’t always mean the price is wrong.... Read More

There’s a false narrative out there — especially among tradespeople — that says if you make too much money, you’re “ripping people off.” That if your profit is strong, you must be overcharging. Nonsense. Profit... Read More

It’s tempting — especially in slow seasons — to drop your price just to win the job. You tell yourself: “We’ll make it up in volume” or “At least we’re keeping the crew busy.” But... Read More