Your Financials Should Tell You a Story- Stop seeing reports. Start seeing answers.
Most contractors get financial reports that are technically accurate… but practically useless.
You get a Profit & Loss statement that lists income and expenses, a Balance Sheet you don’t understand, and maybe a few spreadsheets from your bookkeeper. But none of them answer the real question:
“Is my business healthy? And what should I do next?”
Your financials should tell you a story.
They should reveal:
- Where your business is making money
- Where it’s leaking cash
- Which jobs are performing — and which aren’t
- What your margins are
- Whether you’re growing or just getting by
And if they’re not doing that? It’s not your fault — it’s the system.
A contractor I worked with had a polished set of monthly reports from her CPA — but she didn’t understand any of it. She felt embarrassed asking questions. We rebuilt her reporting to focus on just five key numbers: sales, gross profit margin, overhead %, cash on hand, and net profit. She reviewed it monthly in under 30 minutes. Within three months, she identified three problem clients, raised prices by 10%, and increased take-home pay by 40%.
You don’t need more data — you need better insight.
Want your financials to work like a dashboard, not a dictionary?
Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”. Go to www.7MinuteConversationBook.com
Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com