A lot of contractors think they’re in good shape because they’ve “got a bookkeeper.” But bookkeeping isn’t the same as financial strategy.

Bookkeepers track the past. They record what already happened — income, expenses, bills, receipts. They keep things tidy for tax time. But what most contractors need is a forward-looking financial partner — someone who helps them see what’s coming and make better decisions.

That’s the difference between bookkeeping and CFO-level guidance.

A CFO (or controller) looks at:

• Forecasting future cash
• Setting profit targets
• Planning for taxes, debt, and growth
• Diagnosing financial leaks
• Helping you understand the story behind the numbers

I coached a contractor who had a full-time bookkeeper and thought he was in great shape. His books were clean — but he had no idea his gross margin had dropped 8% over the last year. No one had flagged it. His overhead was growing, pricing hadn’t kept up, and he was drifting into a financial ditch — quietly. We stepped in, installed monthly KPIs, cash forecasts, and financial reviews. In six months, his profit was back on track — and for the first time, he understood why.

You don’t need a finance degree — you just need the right support.

Want more than clean books?

Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com