Why You Need a Backlog — Not Just a Pipeline How Far Ahead Are You Booked?
Having leads is good. Having booked jobs is better.
A backlog of signed jobs creates stability. It allows you to schedule crews, plan purchases, and forecast cash. It also gives you pricing leverage — because when you’re busy, you can afford to be choosy.
If you’re always waiting for the next “yes,” you’re operating in fear mode. Build a 60–90 day backlog, and everything changes.
It’s not just about more leads. It’s about closing and scheduling faster.
Real World Mistake & Lesson:
One contractor had 50 leads but only 2 signed jobs. After we streamlined his sales process and added urgency to proposals, his backlog grew to 8 jobs in 45 days. His stress dropped. His pricing improved. And he slept better at night.
Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”. Go to www.7MinuteConversationBook.com
Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com