Raising your prices can feel scary. What if clients leave? What if you lose jobs?

But here’s the truth: if your margins are too thin, you’re already losing — just in a slower, more painful way.

The key is raising prices with intention. Communicate value. Provide transparency. Give clients notice. And most importantly, raise prices in alignment with cost increases and the value you deliver.

Real World Mistake & Lesson:

An HVAC company hadn’t changed rates since before COVID. Meanwhile, supplier costs had gone up 30%. They were slowly bleeding cash. We helped them raise service call fees by $75 and flat-rate installs by 12%. They lost zero customers and actually got fewer price complaints — because they now looked more professional.

Raising your prices can feel scary. What if clients leave? What if you lose jobs?

But here’s the truth: if your margins are too thin, you’re already losing — just in a slower, more painful way.

The key is raising prices with intention. Communicate value. Provide transparency. Give clients notice. And most importantly, raise prices in alignment with cost increases and the value you deliver.

Real World Mistake & Lesson:

An HVAC company hadn’t changed rates since before COVID. Meanwhile, supplier costs had gone up 30%. They were slowly bleeding cash. We helped them raise service call fees by $75 and flat-rate installs by 12%. They lost zero customers and actually got fewer price complaints — because they now looked more professional.

 Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com