You quote a job and the client says, “Wow, that’s high!” Suddenly, you feel the pressure to justify your price — or worse, cut it.

But price objections don’t always mean the price is wrong. They often mean the client doesn’t understand the value behind your number.

Have you clearly explained what makes your work different? Are you showing what’s included — and more importantly, what’s not included if they go with a cut-rate competitor?

Real World Mistake & Lesson:

A contractor client had trouble closing $30,000 kitchen remodels. His competitor offered $25,000 bids. But the competitor didn’t include demo, debris removal, permits, or warranty. Once my client added a line-by-line breakdown and emphasized peace of mind, his close rate jumped — without lowering price.

 Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com