Here’s the kicker — your P&L shows a healthy profit, but your bank account is on life support. What gives?

This is where timing matters. You might have booked revenue, but haven’t been paid. You might have bought materials for a job that won’t be invoiced until next month. Your books say you’re doing great, but your cash flow tells another story.

The key is understanding how your cash conversion cycle works — how long it takes to turn labor, materials, and overhead into cash back in your hands.

Real World Mistake & Lesson:

An electrical contractor was showing $200k in net profit on his books but couldn’t make payroll. Why? Jobs were booked and costs incurred, but he had 60-day terms with general contractors. Once we renegotiated deposits and accelerated invoicing, the profit finally turned into usable cash.

 Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com