Pricing is one of the most stressful parts of being a contractor. If you charge too much, you might lose the job. If you charge too little, you work your tail off for nothing. And most contractors are terrified of raising prices — even when their costs are going up every month.

But here’s what you need to know: your price isn’t the problem — your confidence is.

When you price with clarity — based on your costs, target margins, overhead, and profit goals — you no longer fear pushback. You know your number is right. And that confidence comes through in every conversation with a client.

I helped a landscape contractor who hadn’t raised prices in over 4 years. His material costs had increased 19%, and his labor was 25% more expensive than when he wrote his pricing sheet. Every job was running at razor-thin margins, and his crew was burned out. We rebuilt his pricing using actual job cost data, calculated breakeven, and added a consistent markup. He was scared to roll it out — but guess what? Out of 20 bids with the new pricing, he landed 17. He also made more profit on fewer jobs — and finally had breathing room.

Clients aren’t just buying a number — they’re buying your professionalism, your systems, and your certainty.

If pricing feels like guesswork or you’re worried your margins are too low..

Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com