You’ve probably lived it: one month, you’re buried in work. The next? Crickets.
This is what I call “feast or famine” mode — and it’s one of the biggest threats to your cash flow and sanity.

Why does it happen? Because while you’re busy working in the business, you stop working on your sales pipeline. Then you finish your jobs… and there’s nothing waiting.

The key to stability isn’t more sales — it’s consistent sales activity. You need to be marketing, quoting, and networking every week, not just when things get slow.

Here’s a simple rhythm:

• 2–3 new estimates each week
• Follow-ups within 3 business days
• Weekly referral outreach to partners and past clients
• One piece of helpful content (social/email/blog) per week

A remodeling contractor I worked with had four great months — then hit a wall. No new work. No cash coming in. His crew hours got cut, and he dipped into reserves. We built a simple lead tracker and set weekly sales activity goals. He started dedicating one day each week to selling, regardless of how busy he was. Within 60 days, his backlog was full again — and stayed that way. His stress dropped, and he stopped riding the rollercoaster.

Want a steady stream of work instead of unpredictable peaks and valleys?

Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com