There’s a false narrative out there — especially among tradespeople — that says if you make too much money, you’re “ripping people off.” That if your profit is strong, you must be overcharging.

Nonsense.

Profit is what allows you to pay your team well, replace your equipment, reinvest in the business, and sleep at night without worrying about every check clearing. Without profit, your business is just a stressful job with liability.

You take all the risk. You’re on the hook for payroll, insurance, contracts, callbacks. Profit is the reward for the responsibility you carry.

Real World Mistake & Lesson:

A roofer I met hadn’t raised prices in four years. “I just want to be fair,” he told me. But he was dipping into personal savings just to cover slow weeks. Once we showed him what a 20% profit margin looked like — and how that extra buffer could support his crew and his family — he raised his rates. Not one client balked. In fact, most respected him more.

 Pick up your free copy of my new book, “The 7 Minute Conversation-How to Hear the Story Your Small Business Financial Statements Are Telling You-CONTRACTOR EDITION”.  Go to www.7MinuteConversationBook.com

Ready to find out where your cash and profits are really going? Book your free 15-minute Profit and Cash Flow Call with me. No pressure. Just real clarity. I’ll help you see where your money’s hiding — and what to do about it. Schedule at www.CashFlowCallWithLarry.com